Competitor Landscape Audit
See exactly where rivals are beating you.
A deep map of your competitive landscape (their visibility, spend, messaging, content and share of voice), turned into concrete gaps and opportunities you can move on first.
A competitor website audit, or competitor analysis audit, maps where your rivals are beating you and, more usefully, where they are not. We turn their visibility, spend, messaging, content and share of voice into a clear picture and a ranked list of the concrete gaps and opportunities you can move on first.
What we map
What you get
What is a competitor analysis?
A structured comparison of your brand against your real competitors across visibility, spend, content and messaging, designed to surface specific opportunities rather than vague benchmarks.
How do you do a competitor website audit?
Start by naming the competitors you actually lose business to in search, which are not always the ones you think of. Compare which keywords and topics each of them ranks for that you do not, then look at the pages winning those searches: their depth, structure and intent match. Next, compare the sites behind them, including site structure, internal linking, page speed and the sites linking to them, and check what they are spending on paid search and how they position their offer. Finish by ranking the gaps by the value at stake and the effort to close them, so you act on the few that matter first.
How do you measure share of voice?
We combine organic visibility and paid presence across your priority topics and keywords to estimate how much of the conversation each competitor owns, then track where you can realistically take share.
How often should you audit competitors?
For most businesses, once or twice a year is enough, plus an extra look when you enter a new market, launch a product or notice a rival gaining ground.
Not sure which audit you need?
Book a free 20-minute scoping call and we will point you at the right one.