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05Research

Competitor Landscape Audit

See exactly where rivals are beating you.

A deep map of your competitive landscape (their visibility, spend, messaging, content and share of voice), turned into concrete gaps and opportunities you can move on first.

From
£550
Typical turnaround: 7 days
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A competitor analysis audit maps where your rivals are beating you and, more usefully, where they are not. We turn their visibility, spend, messaging, content and share of voice into a clear picture and a ranked list of the concrete gaps and opportunities you can move on first.

/ What we examine

What we map

Organic search visibility and rankings
Paid spend and ad strategy
Messaging and positioning
Content depth and gaps
Share of voice across organic and paid

What you get

A competitor landscape map
A ranked list of gaps and opportunities
The moves to make first
/ What you receive
Share-of-voice benchmarking
Competitor paid & organic teardown
Messaging & positioning gap map
Content & backlink comparison
Opportunity shortlist
/ Right for you if
Entering a new market
Losing ground to a rival
Repositioning the brand
/ Common questions

What is a competitor analysis?

A structured comparison of your brand against your real competitors across visibility, spend, content and messaging, designed to surface specific opportunities rather than vague benchmarks.

How do you measure share of voice?

We combine organic visibility and paid presence across your priority topics and keywords to estimate how much of the conversation each competitor owns, then track where you can realistically take share.

How often should you audit competitors?

For most businesses, once or twice a year is enough, plus an extra look when you enter a new market, launch a product or notice a rival gaining ground.

/ Related audits
Keyword Research Audit →Full Digital Marketing Audit →

Not sure which audit you need?

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