Local SEO audit services
Win the local pack, the map and the call that follows.
For any business that serves a place, the local pack and the map are where the customers are, and they run on a different set of signals from classic SEO. Our local SEO audit services for business websites review your Google Business Profile, your citation consistency, your reviews and your local landing pages, then rank the fixes by the calls and visits they are likely to win. If you are strong on the wider web but invisible on the map, this is the audit that finds out why.
Google Business Profile & local pack
On-site & off-site local signals
Your Google Business Profile is the engine
For local search, your Google Business Profile (formerly GMB) often does more heavy lifting than your website. We run a full GMB audit for local SEO: categories, services, attributes, photos, posts and the review signals that disproportionately drive local pack rankings, then flag the gaps holding back your visibility in the moments that matter.
Consistency wins the citation game
Search engines cross-check your name, address and phone number across the web to decide whether to trust you. Inconsistent citations, an old address here, a wrong phone number there, quietly erode that trust. We audit your citation footprint and surface the inconsistencies dragging down your local prominence.
Multi-location and service-area businesses
If you run several locations or cover a service area rather than a single storefront, the structure of your local landing pages and profiles becomes critical. We audit how your locations are organised on-site and off-site, so each one competes properly in its own local pack instead of cannibalising the others.
What a local SEO audit checks, step by step
We start with your Google Business Profile: the primary and secondary categories, the services and attributes listed, the business hours, photos and posts, and whether the profile's details match your website exactly.
Next, we check where you actually appear. Local results change with the searcher's location, so we look at your visibility across the areas your customers search from, not just from your own front door, and compare it with the businesses that beat you in the local pack.
Then we audit your citations and reviews: whether your name, address and phone number are consistent across the directories and data sources that matter, and how your review volume, recency and responses compare with local competitors.
After that we review the website itself: your location and service-area pages, LocalBusiness structured data, and whether each service you want to be found for has a page that matches what people search. We finish with one ranked list of fixes, starting with the changes most likely to bring in calls, bookings and visits.
We don’t sell the SEO work we recommend, so the findings are genuinely unbiased.
Every issue ranked by impact and effort, so you get the three things to do first, not 200.
Specialists run your audit by hand, with 100+ years of combined experience.
What is a local SEO audit?
A local SEO audit is a review of everything that decides whether you show up when people nearby search for what you offer: your Google Business Profile, citations, reviews, local landing pages and local structured data. A good one ends in a prioritised list of fixes rather than a score.
What do local SEO audit services cover?
Your Google Business Profile, citation and NAP consistency, reviews, local landing pages and the on-page and off-page signals that drive local pack and map rankings, all prioritised by the local visibility and calls each fix is likely to win.
Do you audit our Google Business Profile?
Yes. A full Google Business Profile (GMB) audit is at the heart of these services, since it is usually the single biggest lever for local pack visibility.
Can you audit a multi-location or service-area business?
Yes. We review how your locations or service areas are structured on-site and across profiles and citations, so each competes in its own local market without undercutting the others.
Can I do a local SEO audit myself?
You can cover the basics: check every field of your Google Business Profile, search for your main services from a few different postcodes, and make sure your name, address and phone number match everywhere they appear. What a professional audit adds is the comparison with the businesses beating you and a clear order in which to fix things.
How much should I budget for a local SEO audit?
From £495 for a focused local audit. Multi-location businesses scope higher. See our SEO audit cost page for what drives the price.
Not sure which audit you need?
Book a free 20-minute scoping call. Tell us what has changed or stopped working and we will recommend the smallest audit that answers it.