Local SEO audit services
Win the local pack, the map and the call that follows.
For any business that serves a place, the local pack and the map are where the customers are, and they run on a different set of signals from classic SEO. Our local SEO audit services for business websites review your Google Business Profile, your citation consistency, your reviews and your local landing pages, then rank the fixes by the calls and visits they are likely to win. If you are strong on the wider web but invisible on the map, this is the audit that finds out why.
Google Business Profile & local pack
On-site & off-site local signals
Your Google Business Profile is the engine
For local search, your Google Business Profile (formerly GMB) often does more heavy lifting than your website. We run a full GMB audit for local SEO: categories, services, attributes, photos, posts and the review signals that disproportionately drive local pack rankings, then flag the gaps holding back your visibility in the moments that matter.
Consistency wins the citation game
Search engines cross-check your name, address and phone number across the web to decide whether to trust you. Inconsistent citations, an old address here, a wrong phone number there, quietly erode that trust. We audit your citation footprint and surface the inconsistencies dragging down your local prominence.
Multi-location and service-area businesses
If you run several locations or cover a service area rather than a single storefront, the structure of your local landing pages and profiles becomes critical. We audit how your locations are organised on-site and off-site, so each one competes properly in its own local pack instead of cannibalising the others.
We don’t sell the SEO work we recommend, so the findings are genuinely unbiased.
Every issue ranked by impact and effort, so you get the three things to do first, not 200.
Specialists run your audit by hand, with 100+ years of combined experience.
What do local SEO audit services cover?
Your Google Business Profile, citation and NAP consistency, reviews, local landing pages and the on-page and off-page signals that drive local pack and map rankings, all prioritised by the local visibility and calls each fix is likely to win.
Do you audit our Google Business Profile?
Yes. A full Google Business Profile (GMB) audit is at the heart of these services, since it is usually the single biggest lever for local pack visibility.
Can you audit a multi-location or service-area business?
Yes. We review how your locations or service areas are structured on-site and across profiles and citations, so each competes in its own local market without undercutting the others.
How much should I budget for a local SEO audit?
From £495 for a focused local audit. Multi-location businesses scope higher. See our SEO audit cost page for what drives the price.
Ready to see what your data is hiding?
Book a free 20-minute scoping call. No obligation, no jargon, just a clear sense of where the opportunity is.