/ Blog

Field notes from the audit desk

Practical, no-fluff thinking on SEO, paid media, UX and the fast-arriving agentic web.

Featured · AI Search

Bing just handed you AI citation data: what the new Webmaster Tools reports mean

Bing Webmaster Tools now reports the intents, topics and citation share behind your AI answers. Here is what each new view tells you, and how to act on it.

16 Jun 2026 · 6 min read

AI Search

Bing just handed you AI citation data: what the new Webmaster Tools reports mean

Bing Webmaster Tools now reports the intents, topics and citation share behind your AI answers. Here is what each new view tells you, and how to act on it.

16 Jun 2026 · 6 min

AI Search

AEO vs SEO: how to stay visible when AI answers the question

Answer engines now sit between your content and the click. Here is how we audit for AI visibility, and what actually earns a citation.

12 Jun 2026 · 7 min

Paid Media

The 7 places your PPC budget quietly leaks every month

A practical teardown of the settings, networks and automations that drain spend while the dashboard still looks healthy.

04 Jun 2026 · 8 min

Agentic AI

Is your website ready for AI agents that browse and buy?

Agents already reach your cart. Most stall or get blocked before they buy. Here is what agent-ready really means in 2026.

28 May 2026 · 9 min

Technical SEO

Core Web Vitals in 2026: what still moves rankings

The honest version: a small ranking nudge, a real conversion lever. What the three metrics are, and the fixes that move them.

19 May 2026 · 7 min

Strategy

From audit to action: turning findings into a 90-day plan

A 200-issue audit is a liability until it is sequenced. The frameworks and cadence we use to turn findings into shipped work.

09 May 2026 · 7 min

UX

The conversion killers hiding in your mobile checkout

Stop treating mobile checkout as a shrunk-down desktop form. The biggest wins come from deletion, not redesign.

30 Apr 2026 · 6 min

Get the monthly audit digest

One practical teardown a month. No spam, unsubscribe anytime.