SEO audit for law firms
Win more instructions from search, across every practice area.
Legal is one of the most competitive and most scrutinised corners of search. An SEO audit for law firms has to do more than check the technical boxes: it has to weigh the trust signals Google leans on hardest for legal advice, the local visibility that decides who gets the call, and the practice-area pages that actually convert a search into an enquiry. We audit all three, then rank the fixes by the instructions they are likely to win.
Trust, authority & content
Local & conversion
Why legal SEO is different
Legal advice is the textbook example of a Your Money or Your Life topic, which means Google sets a high bar for expertise and trust. A generic audit misses this entirely. We check that your fee-earner profiles, credentials, reviews and content signal the authority the algorithm is looking for, because in legal search that is often the difference between page one and invisibility.
Family, divorce and high-intent practice areas
Different practice areas behave like different markets. Family and divorce law, in particular, draw high-intent, emotionally urgent searches where local visibility and a frictionless enquiry path matter enormously. We audit each priority practice area as its own landscape, the keywords, the competing firms and the conversion journey, rather than treating your site as one undifferentiated whole.
Multi-office and local visibility
If your firm has more than one office, each location is a separate local battle with its own Business Profile, citations and reviews to keep consistent. We surface the gaps and inconsistencies dragging down your local pack rankings, and prioritise the ones tied to the practice areas and locations that bring in the most valuable work.
We don’t sell the SEO work we recommend, so the findings are genuinely unbiased.
Every issue ranked by impact and effort, so you get the three things to do first, not 200.
Specialists run your audit by hand, with 100+ years of combined experience.
Why do law firms need a specialist SEO audit?
Because legal is a Your Money or Your Life sector, Google weighs expertise, authority and trust far more heavily than it does for most businesses. A specialist audit checks those signals alongside the usual technical and content factors, and accounts for the local, multi-office nature of most firms.
Do you audit family and divorce law sites specifically?
Yes. We treat each priority practice area, such as family, divorce, conveyancing, personal injury and so on, as its own landscape, auditing the keywords, competitors and enquiry journey for each rather than averaging them together.
Can you audit a multi-location firm?
Absolutely. We review the Google Business Profile, citations, reviews and local landing page for each office, and flag the inconsistencies that quietly suppress local pack rankings.
How much does an SEO audit for a law firm cost?
From £595 for a focused audit, with full multi-practice-area reviews scoped to the size of your site. See our SEO audit cost guide for detail.
Ready to see what your data is hiding?
Book a free 20-minute scoping call. No obligation, no jargon, just a clear sense of where the opportunity is.