PPC Account Audit
Where your ad spend leaks, and how to plug it.
A line-by-line review of your Google & Microsoft Ads accounts: structure, bidding, match types, negatives, quality scores and wasted spend. You’ll see exactly what to cut and what to scale.
Most ad accounts leak money somewhere. Our PPC audit is a line-by-line review of your Google Ads and Microsoft Ads, built to surface wasted spend and show you exactly what to cut and what to scale. We lead with the money story, because that is the fastest route to a return on the audit itself.
Account structure & settings
Bidding & budget
Match types & negatives
Search terms & wasted spend
Quality & tracking
Performance Max
What is a PPC audit?
A structured review of your paid search accounts that checks structure, bidding, targeting, negatives, tracking and wasted spend, then tells you what to cut and what to scale.
How do I audit a Google Ads account?
Start with the search terms report and wasted spend, check the network and location settings, review your bid strategy against real CPA or ROAS, confirm conversion tracking is accurate, and check for Performance Max overlap. Our audit does all of this and ranks the fixes by impact.
How much wasted spend is normal?
It varies, but most accounts we review are losing a meaningful share of budget to irrelevant search terms, default network settings and untuned automation. We quantify it for your account rather than quote an average.
Do you cover Microsoft Ads too?
Yes. The audit covers both Google and Microsoft Ads, which is a common blind spot for teams who only ever review Google.
Not sure which audit you need?
Book a free 20-minute scoping call and we will point you at the right one.