Paid Media Channel Audit
Meta, LinkedIn, TikTok & programmatic, all reviewed.
Beyond search. We assess every paid social and programmatic channel for creative, targeting, measurement and incrementality, so budget flows to the channels actually driving growth.
This is the audit for everything beyond search. We review your paid social and programmatic channels for creative, targeting, measurement and, crucially, incrementality, so you can see which channels are genuinely driving growth and which are simply taking credit for it. If the PPC audit covers Google and Microsoft search, this one covers the rest of your paid mix.
Channels reviewed
Creative & messaging
Audience & targeting
Measurement & incrementality
What is a paid media audit?
A review of your non-search paid channels, paid social and programmatic, looking at creative, targeting, measurement and whether each channel is actually incremental to your results.
How is it different from a PPC audit?
The PPC audit covers paid search on Google and Microsoft. The paid media audit covers everything else: Meta, LinkedIn, TikTok, programmatic and YouTube. Many clients take both for a complete paid picture.
What is incrementality testing?
It is measuring the growth a channel genuinely causes, rather than the conversions it claims. A channel can report strong numbers while mostly taking credit for sales you would have won anyway. We assess this so budget follows real impact.
Not sure which audit you need?
Book a free 20-minute scoping call and we will point you at the right one.