SEO audit services for doctors and healthcare
Earn the trust signals search demands of medical sites.
Health is the most heavily scrutinised topic in search. Google applies its highest standards of expertise and trust to medical content, which means an SEO audit for doctors, clinics and hospitals has to weigh credibility and accuracy as seriously as crawlability. We audit the medical trust signals, the local visibility that brings patients through the door and the appointment journeys that convert a search into a booking, then rank the fixes by patient impact.
Medical trust & content
Local & patient journey
Healthcare is the textbook YMYL sector
Medical advice can affect a reader's health, so Google treats it as Your Money or Your Life content and demands clear expertise, authoritativeness and trust. A generic audit ignores this. We check that your clinicians' credentials, authorship, reviews and content accuracy signal the trust the algorithm requires, often the deciding factor in whether a healthcare site ranks at all.
From single practice to hospital scale
A solo practitioner and a multi-site hospital group face very different problems. For larger healthcare organisations and hospitals, the issues shift to scale: site architecture, duplicate condition content across departments, and consistent local profiles for every location. We scope the audit to your size, from a single doctor's website to a full hospital estate.
The patient journey is part of SEO
Visibility means nothing if the patient cannot easily book. We audit the appointment and enquiry journey alongside the rankings, including the friction, the trust gaps and the mobile experience, because for healthcare, the conversion from search to booking is where the audit's value is realised.
We don’t sell the SEO work we recommend, so the findings are genuinely unbiased.
Every issue ranked by impact and effort, so you get the three things to do first, not 200.
Specialists run your audit by hand, with 100+ years of combined experience.
Why do healthcare websites need a specialist SEO audit?
Health is a Your Money or Your Life topic, so Google holds it to the highest standard of expertise and trust. A specialist audit weighs medical credibility, authorship and accuracy alongside the usual technical and local factors.
Do you audit hospitals as well as individual practices?
Yes. We scope to your size, from a single doctor's website to a multi-location clinic group or a full hospital estate, where architecture and duplicate content across departments become the main challenges.
Do you cover patient booking and conversion?
Yes. We audit the appointment and enquiry journey alongside rankings, because visibility only pays off when patients can easily book.
Do you offer a website audit for doctors as well as hospitals?
Yes. A website audit for doctors and a full hospital website audit both fall under this service: we scope to a single GP or dental practice, a multi-site clinic group, or a hospital estate.
How much does a healthcare SEO audit cost?
From £650 for a focused audit, with hospital and multi-location scopes quoted to size. See our SEO audit cost guide.
Not sure which audit you need?
Book a free 20-minute scoping call. Tell us what has changed or stopped working and we will recommend the smallest audit that answers it.