Ecommerce SEO audit services
Fix the crawl, category and product issues costing you revenue.
Ecommerce sites break SEO in ways brochure sites never do: faceted navigation spawning millions of crawlable URLs, product variants duplicating content, out-of-stock pages quietly leaking authority, and category templates that either rank for everything or nothing. Our ecommerce SEO audit services target exactly these failure modes, then tie every finding back to the revenue it is costing so you can prioritise by money, not by metric.
Crawl & index at scale
Pages that convert
Crawl budget is where ecommerce SEO lives or dies
On a large store, search engines will not crawl everything, so what they spend their budget on decides what ranks. Faceted navigation is the usual culprit: a handful of filters can generate millions of low-value URLs that bury your important pages. We audit how your filters, parameters and pagination are handled and show you exactly where crawl budget is being wasted.
Category and product templates do the heavy lifting
Most ecommerce revenue rides on category and product pages, and most are under-optimised at the template level. We assess targeting, content depth, internal linking and structured data across your templates, so a single fix propagates across thousands of products at once, the highest-leverage work in ecommerce SEO.
Built for Shopify, Magento, WooCommerce and headless
Each platform fails differently: Shopify's forced URL structures, Magento's layered navigation, WooCommerce's plugin sprawl, headless rendering quirks. We tailor the audit to your stack and, for online stores that also run paid and UX, can fold in a broader review so the whole funnel is working, not just the crawl.
We don’t sell the SEO work we recommend, so the findings are genuinely unbiased.
Every issue ranked by impact and effort, so you get the three things to do first, not 200.
Specialists run your audit by hand, with 100+ years of combined experience.
What do ecommerce SEO audit services include?
A review of the issues specific to online stores: faceted navigation and crawl budget, pagination and duplicate content, category and product page optimisation, and ecommerce structured data, all prioritised by the revenue each fix is likely to recover.
Do you audit Shopify stores?
Yes, Shopify, Magento, WooCommerce, BigCommerce and headless builds. We tailor the audit to the way your platform handles URLs, navigation and rendering, since that is where most ecommerce SEO problems originate.
Why is faceted navigation such a big deal?
Filters can generate millions of crawlable URLs that waste crawl budget and dilute authority, so search engines never reach your important pages often enough. Handling it correctly is one of the highest-impact fixes on most large stores.
How much does an ecommerce SEO audit cost?
From £650 for a focused audit, scoped up by catalogue size and platform complexity. See our SEO audit cost page for what drives the price.
Ready to see what your data is hiding?
Book a free 20-minute scoping call. No obligation, no jargon, just a clear sense of where the opportunity is.