Ecommerce SEO audit services

Crawl budget is where ecommerce SEO lives or dies

On a large store, search engines will not crawl everything, so what they spend their budget on decides what ranks. Faceted navigation is the usual culprit: a handful of filters can generate millions of low-value URLs that bury your important pages. We audit how your filters, parameters and pagination are handled and show you exactly where crawl budget is being wasted.

Category and product templates do the heavy lifting

Most ecommerce revenue rides on category and product pages, and most are under-optimised at the template level. We assess targeting, content depth, internal linking and structured data across your templates, so a single fix propagates across thousands of products at once, the highest-leverage work in ecommerce SEO.

Built for Shopify, Magento, WooCommerce and headless

Each platform fails differently: Shopify's forced URL structures, Magento's layered navigation, WooCommerce's plugin sprawl, headless rendering quirks. We tailor the audit to your stack and, for online stores that also run paid and UX, can fold in a broader review so the whole funnel is working, not just the crawl.

How an ecommerce SEO audit works, step by step

First, we crawl the store the way a search engine does, including the filtered, sorted and paginated URLs your navigation creates, and compare what we find with what Google has actually indexed. The gap between the two is usually where the biggest problems hide.

Second, we review your templates rather than individual pages: category, product, search results, blog and any brand or collection pages. For each one we check targeting, headings, internal links, structured data and page speed, because a fix to a template fixes every page built on it.

Third, we look at demand. We map your categories against what shoppers actually search for, check your internal site-search terms for categories you are missing, and compare your category and content coverage with the competitors who outrank you.

Finally, we score every finding by the revenue at stake and the effort to fix it, and turn the lot into one ranked plan, starting with the handful of changes most likely to recover traffic and sales.

Beyond the crawl: product content, cannibalisation and off-site signals

A technical crawl only tells part of the story, so an ecommerce SEO audit also checks the content and signals that sit on top of it. We look for product descriptions copied from the manufacturer, which leave you competing with every other retailer selling the same item on identical wording, and for category, collection and product pages competing with each other for the same search, so Google has to guess which one to rank.

Off the site, we check what happens to the links your store has earned when products are discontinued or URLs change, since links pointing at removed pages are value you can usually recover with the right redirects. We also check that product names, prices and availability are consistent between your store, your Google Merchant Center feed and any marketplaces you sell on, and how your products are described when shoppers ask AI assistants for recommendations.

What you get at the end of the audit

A short executive summary your leadership can read in minutes, the prioritised findings ranked by impact and effort, and a developer-ready appendix written by template so your team or platform partner can ship each fix once and clear it across the whole catalogue. We finish with a live readout call to walk through the plan and answer questions, so the audit ends in changes to the store rather than a PDF nobody opens.