Digital Marketing Strategy Audit & Creation
From scattered tactics to one coherent plan.
We audit your current strategy (or lack of one), then build a clear, measurable digital marketing plan: channels, budget, messaging and KPIs aligned to your commercial goals.
This is a two-part engagement. First we audit your current digital marketing strategy, or lack of one, then we build the plan that should exist: channels, budget, messaging and KPIs, all tied to your commercial goals. It is for founders and marketing leads who are spending on activity without a coherent plan behind it.
Part one: the audit
Part two: the plan
What is a digital marketing strategy audit?
A review of the strategy currently guiding your marketing, followed by the creation of a clear, measurable plan where one is missing or out of date.
What does the plan include?
Your channel mix and budget allocation, messaging, a KPI framework tied to commercial goals, a 12-month roadmap and a measurement and reporting blueprint.
How is this different from the full audit?
The Full Digital Marketing Audit examines performance across all nine channels and produces a prioritised fix roadmap. This engagement is narrower and more forward-looking: it audits and then builds your overall strategy and plan. Many clients start here, then commission the full audit to pressure-test execution.
Not sure which audit you need?
Book a free 20-minute scoping call and we will point you at the right one.